Olamide Baron, international promoter and Chief Executive Officer of United Kingdom-based Baron Inc. Entertainment, who oversaw Oniyide Azeez, aka Zinoleesky’s UK tour, has declared the tour a huge success.
He also stated that the expedition was a win-win situation for all parties involved.
In a statement made available to Saturday Beats, Baron said, “The tour was announced in December 2022 and embarked on in March 2023 with six shows in the UK held at London, Manchester, Birmingham, Middlesbrough, Aberdeen and Milton Keynes. The shows were not without the normal challenges associated with shows of that magnitude. However, the UK tour was a very successful one and virtually all the shows were sold out.”
Speaking on the revenue generated as well as the details involved in packaging the tour, he said, “Zinoleesky’s UK tour grossed over £200,000 and the planning took us five months to put together. The planning involved five main stages. Stage one was the negotiation and agreement with the label; stage two was announcement and promotions; stage three was the visa processes and application; stage four entailed arrival in the UK and logistics; and stage five was event days.”
According to the promoter, the setlist for the performances included songs from Zinoleesky’s previous albums and the new ‘Grit and Lust’ EP.
Baron is a businessman who has worked with notable entertainers, including Davido, Olamide, Mr Eazi, Tiwa Savage, Flavour, Wande Coal, Wizkid, Mafikizolo, Kingpromise, Tacha and Kizz Daniel. He is also a sports agent and an associate of top sports personalities across the world.