Award-winning music video director Praise Onyeagwalam, popularly known as Director Pink, has sparked a lively debate online after revealing her zero-tolerance rule for men who complain about her work ethic during the talking stage.
In a straightforward post on X, the filmmaker declared:
“Once a man I am in a talking stage with starts complaining that I work too hard, I ghost him straight up.”
Director Pink, who has directed music videos for top Afrobeats stars including Wizkid, Davido, Burna Boy, Chike and Mercy Chinwo, is widely recognised as one of Africa’s leading female music video directors. Her work on Chike and Mohbad’s “Egwu” earned her the Headies Award for Music Video of the Year, and she continues to build her brand through Pinkline Films and Pinkline Academy.
In an industry that demands long hours, creative intensity and constant travel, Pink has never hidden the sacrifices that come with her career. Her decision to prioritise her hustle over early romantic compromise has resonated strongly with career-driven women who say they face similar pressure to slow down for relationships.
As one of the few high-profile female directors thriving in a male-dominated space, her stance has been viewed by supporters as both self-preservation and a public declaration that her career comes first.