Nollywood powerhouse Fathia Balogun (Faithia Williams) has accused certain cinema operators of deliberately undermining her historical epic Efunroye: The Unicorn, claiming they are giving the film poor showtimes that make it nearly impossible for fans to watch.
The actress and producer took to social media to vent her frustration, especially as she had high hopes of strong box office numbers during the Ileya festive period when many people save money specifically to watch movies.
“I will speak out because of my fans,” Fathia declared in the viral video. She alleged that fans were being turned away or told tickets for her film were unavailable while other options were pushed.
She continued:
“They give me one show time by 12, by 2 when you know people can’t watch. I’ll now have to sleep with the debt because fans are not allowed to pay to watch.”
Fathia expressed deep disappointment, stating that cinemas appear to be pushing her film aside in favour of newer releases.
“They’re pushing my film aside because there are new films. They’re saying there’s nothing special in me and I was selling. Now they’re giving me ridiculous showtimes that doesn’t allow people watch.”
The movie, which chronicles the life of the powerful 19th-century Yoruba businesswoman and leader Efunroye Tinubu, hit cinemas nationwide on May 1, 2026. Despite initial buzz and a star-studded cast, the veteran actress claims unfair scheduling is hurting its performance at a critical time.
Fathia warned that she would not stay silent if the situation continues.
“If they don’t give Efunroye showtime because of this, I’ll come out with an interview.”
She also invoked divine judgment on those allegedly working against her project.
This controversy shines a light on the recurring challenges faced by many Nollywood producers when it comes to cinema distribution, audience access, and alleged internal industry politics.