Beyond the Byline: How Joey Akan Became an Afrobeats Architect

How does a writer go from reporting on the culture to actively shaping it?

Joey Akan’s journey from a sharp-witted music critic to a trusted Afrobeats thought leader provides a masterclass. He didn’t just get a seat at the table. he built a new one.

The Foundation: Changing the Conversation

It started with a different approach. As Music Editor at Pulse Nigeria, Joey shifted the focus from celebrity gossip to the art and business of music.

His investigative pieces and in-depth reviews established him as a fearless voice with unparalleled industry knowledge. He wasn’t just reporting; he was analyzing the machine.

The Global Storyteller

As Afrobeats began its global takeover, the world needed a translator. Joey became that voice.

Writing for top international publications, he framed the narrative, explaining the nuances of the sound, the stars, and the movement. Artists began to trust him, evolving his role from critic to conscientious storyteller.

Building His Own Platform: Afrobeats Intelligence

This was the pivotal move. Instead of just contributing to other platforms, he created his own.

Afrobeats Intelligence started as a newsletter and exploded into a podcast with over 1 million downloads. It became the definitive hub for in-depth conversations, humanizing artists and documenting the culture on his own terms.

Inside the Industry: The Advisor

With credibility secured, the industry came calling. Joey leveraged his expertise to become a sought-after consultant.

He now works as an A&R and media strategist for major labels and artists, advising them on how to navigate the media landscape and connect with audiences authentically. His byline became a brand.

Cementing Influence: The Mentor & Gatekeeper

True thought leadership means building the future.

As a professional member of the Recording Academy (The GRAMMYs), he has a voice in formal industry recognition. Through the Music Business Academy for Africa, he actively mentors the next generation of creatives, cementing his role as an architect of the ecosystem.

The Joey Akan Playbook

His transition from journalist to thought leader followed a clear path:

1. Build Deep Expertise: Go beyond the surface level.

2. Own the Narrative: Evolve from critic to trusted storyteller.

3. Create Your Platform: Build a brand you control.

4. Diversify Your Impact: Turn knowledge into consulting and mentorship.