Headies founder Ayo Animashaun has fired a sharp criticism at Nigerian artists who eagerly submit their work to foreign award bodies while ignoring The Headies, only to complain later about missing nominations. In a series of Instagram Stories posted on October 15, 2026, the Smooth Promotions and Hip TV boss called out what he sees as a glaring double standard in the industry.
Animashaun did not hold back as he described the behaviour of some musicians.
“Tom, Dick, and Harry will submit entries to foreign award bodies that don’t even care about them and proudly post about it. But these same people won’t submit their entries to the Headies, yet they’ll complain about not being nominated. Funny!!!” he wrote.
He went further in follow-up posts, defending The Headies’ decisions and vision. Animashaun stated that as long as those who benefit from the awards, the artists who understand the moves, and the sponsors who share the vision remain supportive, the organisers can stand firmly by their choices.
“Everyone is entitled to an opinion, but not every opinion carries equal weight. Posterity will be kind to those who see possibilities before they become obvious,” he added.
The Headies boss also reflected on the difference in how local and international awards are treated. He recalled attending the Grammys and noticing that many people in Los Angeles were unaware the ceremony was even happening, while Nigerians back home followed every detail. Animashaun questioned why a top American artist’s boycott of the Grammys draws little outrage, yet a Nigerian artist’s absence from The Headies for a legitimate reason sparks major controversy. He pointed to the toxicity directed at local institutions and asked why Nigerian talent often receives warmer support abroad.
The comments arrive at a moment when several leading Nigerian stars have publicly submitted works for the 2027 Grammy Awards. Davido entered his album Oriadé along with tracks such as “B4 B4,” while Tems, Asake, Ayra Starr, Burna Boy, Rema and Victony are also among those seeking consideration across categories including Album of the Year, Best African Music Performance and others. Nominations for the 69th Grammys are expected in November 2026, with the ceremony set for February 2027.
At the same time, The Headies has postponed its 18th edition. Originally planned for October 23, 2026, the event will now take place on April 10 and 11, 2027, in Toronto, Canada, under the theme “Africa to the World.” Organisers say the extra time will allow for expanded programmes, workshops and industry engagements across Nigeria and Canada.
Animashaun’s remarks have reignited debate about the value of homegrown awards versus the global spotlight. While some artists continue to chase international validation, the Headies founder insists that local platforms deserve equal commitment and respect from the very talents they were created to celebrate.