Media mogul Mo Abudu has issued a rallying cry to the Nigerian entertainment industry in recent Instagram post, emphasizing the need for locally built sustainable models amid shifts in global streaming investments. In this post, the EbonyLife Group CEO addressed recent developments like the closure of Showmax and reduced commitments from other platforms across Africa.
Abudu stressed that external saviors are not forthcoming, urging creators to forge paths suited to local markets. She highlighted the nascent stage of indigenous Nigerian streaming services, including her own EbonyLife ON Plus, and affirmed a dedication to nurturing these ventures through persistent effort. Drawing on Africa’s abundant cultural heritage, she encouraged adapting international strategies while innovating uniquely.
Viewing the situation as a chance for progress rather than a setback, Abudu called for confidence, teamwork, and faith in collective capabilities. The post has sparked discussions on Nollywood’s resilience and the push for local content to reach global audiences. This message aligns with ongoing conversations all around the Nigerian entertainment industry about empowering African narratives in the newl era.