Kyellu Tsamdu Powers Afrobeats’ Global Growth

Kyellu Tsamdu is one of the silent powerhouses behind the global rise of Afrobeats; Africa’s most exported sound.

As Nigeria’s music industry surges past a $2 billion valuation, Tsamdu’s strategic work has helped transform viral hits into long-term global success stories.

At emPawa Africa, she was key to building the commercial foundation for stars like Joeboy whose career streams have crossed three billion, and Mr Eazi, who now boasts over four billion streams.

She aligned tours with music drops, boosting streaming momentum, and turned events like Detty Rave in Ghana into international showcases.

Her strategic model mirrors global best practices, comparable to Beyoncé’s ‘Cowboy Carter’ tour-release combo, and adapts them to the African market.

With that experience, she founded Riju Music, a platform helping African artists bridge local creativity with international business infrastructure.

Tsamdu also spearheaded partnerships like the one with TRIBL Records, extending gospel music’s reach and proving her knack for tapping niche global markets.

With every tour plan, stream spike, and deal signed, Kyellu Tsamdu continues to shape the business blueprint behind Afrobeats’ unstoppable global takeover.