Music producer and songwriter Cobhams Asuquo has sparked conversation online after questioning the long-standing obsession with the Grammy Awards among Nigerian artists.
Speaking during a recent discussion, the respected musician suggested that African creatives should focus on building globally respected homegrown award platforms rather than constantly chasing validation from foreign institutions.
“I think Grammy is using Nigerians to boost the GDP of Los Angeles,” Cobhams said.
He compared the Grammy dream to false hope, adding,
“It’s like a carrot dangling in front of us and it goes away.”
His comments come in the wake of renewed debate about international recognition for Afrobeats, especially after several Nigerian stars lost out in major categories at the 68th Grammy Awards. Cobhams argued that the solution is not outrage but ownership.
“I think we need to build something that is ours,” he stated firmly.
Drawing a comparison with American entertainment culture, he added,
“It’s only America that will do Super Bowl and be playing it themselves.”
The statement has since generated reactions across social media, with many agreeing that Africa’s music industry has grown enough to sustain globally respected award institutions. Others, however, believe global platforms like the Grammys still offer valuable international exposure.
Cobhams Asuquo is widely respected for his contributions to Nigerian music, having worked with artists across multiple generations and genres. His remarks now add a strong voice to the growing call for cultural independence and institutional development within Africa’s creative industry.