Veteran Nollywood star Omotola Jalade-Ekeinde has weighed in on the growing trend of actors dancing on social media to promote their movies, making it clear that she will not be joining the movement.
The screen icon, fondly called Omosexy, made it clear that while she respects modern promotional trends, she draws a firm line when it comes to turning movie publicity into a dance routine.
Speaking during an interview on TVC’s Entertainment Splash, the award-winning actress addressed whether she would ever join viral dance challenges to push a film.
“I’m sorry, but I won’t be dancing to market or promote my movie. It’s not professional. I’ve done the movie, now I just have to go around and promote it,” she said.
Her comment comes at a time when social media dance trends have become a powerful tool for promoting Nollywood projects, with some actors and producers using TikTok and Instagram challenges to drive buzz and ticket sales.
Omotola explained that she has nothing against dancing itself, but making it a marketing obligation is where she draws the line.
“But when it becomes a chore and what you have to do to sell a movie, it’s not professional,” she added.
The actress stressed that once filming is completed, the responsibility of heavy promotion should not fall solely on actors in ways that feel forced or outside their brand.
“I’ve already done the project, and people that are to distribute and do the advertising of the project should do that,” she said.
Her stance adds fresh fuel to a growing industry conversation that recently gained attention after filmmaker Kunle Afolayan also said he could not dance like some of his colleagues just to promote his movies.
While many younger actors have embraced dance-driven promotion as part of the evolving entertainment landscape, Omotola’s comments highlight a generational and professional divide on how far performers should go in marketing their work.
For fans, the debate raises a bigger question: In today’s digital age, where virality can determine box office success, should actors adapt to trends, or should marketing remain the job of distributors?